Skip to content
Home » Archives for Laura Hilliger

Laura Hilliger

Persona Mapping

There are lots of different sorts of audiences and often, an organisation’s target audience is actually several different audiences. The Audience Ikigai helps you prioritise and target communications for your audiences.

Strategic Starfish

The “Starfish Retrospective” is a model for reflection that has been around on the Internet since the before times. None of them, however, are quite so beautiful as the Starfish WAO member Bryan Mathers drew. This technique allows you to reflect (and plan!) in various degrees of nuance.

"