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Anne Hilliger

view of jamboard template for Ikigai model for audiences

Audience Ikigai

There are lots of different sorts of audiences and often, an organisation’s target audience is actually several different audiences. The Audience Ikigai helps you prioritise and target communications for your audiences.

Big Reveal

Sometimes, when you’re working on things together online, you want to be able to write things down in a shared space without everyone else being able to see what you’re doing.

Defining the Cast

Too often we do things to our users and people our organisations exist to serve. Instead, we should be doing things with them or on their behalf. One way of ensuring that this is the case is to try, as much as is possible to ‘step into the shoes’ of each kind of user or participant

Eisenhower Matrix

Dwight D. Eisenhower was not only a five-star general in the US Army during WWII, but subsequently served two terms as 34th President of the United States. He was a man who knew time pressure!

Fast 5’s

We’re big fans of what some call Crazy Eights, an approach core to design sprints when developing new products and services. However, we’re not huge fans of the name (‘crazy’ isn’t very neurodiverse-friendly) and coming up with eight ideas is hard.

Must, Should, Could

Prioritisation is hard. Thankfully, there are lots of simple ways of thinking through how important something is to the next version of a product or service. One of these ways is the MoSCoW method.


The chances are that most people reading this had heard of SWOT analysis. You may have even done one yourself. While it is useful to identify the Strengths, Weaknesses, Opportunities, and Threats of a project or situation, sometimes a bit more nuance is needed.


We all know what a post-mortem is, right? It’s something that you do after something or someone has died, and is an important learning process. But what about a pre-mortem?

Traffic light categorisation

Getting feedback, whether through user interviews, surveys, or some other means is an integral part of developing good products. But how do you make sense of the jumble of comments, quotations, and insights?

Stakeholder mapping

One of the hardest things to do on any project is to keep everyone happy. A useful way to map this at the start of the project was shown to us by Daniel Mosforth from Bay Digital. We’ve adapted his in-person approach for a digital setting.